Special focus: Pakistan
Kristiane was first introduced to Pakistan, its rich culture and warm-hearted people in 1992 through the current Prime Minister Imran Khan. She has travelled to the country frequently and has developed deep friendships and excellent contacts, realising that the reality in the country is very different to its public image. Her book which describes her experiences in Pakistan was published in Urdu in 2015 and has become a best seller. Kristiane has given speeches to numerous universities and institutions in Pakistan, including LUMS and the Iqbal Academy in Lahore and she was invited to launch her book and speak to a great number of overseas Pakistanis in the UK as well as the USA. She now consults on different business aspects in Pakistan including facilitating energy, infrastructure and technology projects.
Kristiane consults on media and press related issues and gives media and presentation training to individual or corporate clients.
Kristiane has over twenty years- experience with all aspects of the media- from radio and print journalism, TV reporting and presenting, interviewing celebrities, politicians as well as specialists and ordinary people, to event hosting and handling the press when interviewed.
Islam and the West
Kristiane Backer is well placed to advise on intercultural and interfaith matters and especially issues relating to Islam and the West. She authored the book From MTV to Mecca which tells her personal journey into the culture and religion of Islam. She has travelled Muslim countries extensively and has twice performed the great pilgrimage, the Hajj in Saudi Arabia.
Kristiane started her professional career as a radio journalist in Hamburg and became one of the leading presenters on MTV Europe in the 1990s where she met and interviewed most major players in the music industry from Prince to David Bowie, U2 to Simple Minds. Kristiane created her own TV show on German national television and later moved onto anchor a daily culture and entertainment program on NBC Europe. She hosted numerous corporate and showbiz events and won three awards for her television work in Germany. Later Kristiane used her contacts in the music business for a good purpose and regularly invited VIPs to charity events.
Kristiane experienced the workings of the press first hand when interviewed by the European press for being an MTV VJ and pop icon in her own right but also through her friendship with Imran Khan, who had just won the cricket world cup for Pakistan, was then fundraising for the Shaukat Khanum Cancer Hospital and is now Prime Minister of Pakistan.
When her association with Imran, Pakistan and Islam became public knowledge, the media- tide turned against her and she was subject to a negative press campaign in Germany which lead to the end of her TV career in her own country. Kristiane learned to navigate her way through the unexpected media persecution with the advice of her show biz friends and agents.
She later came back into the public eye when she published her memoir From MTV to Mecca which was extremely well received in Germany and internationally. Kristiane gave interviews about her unique journey and promoted the book around the world. She has become a regular speaker and commentator on issues related to Islam and the West and Pakistan.
At the same time Kristiane Backer has been building her consultancy business.